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Coffee: Everything You Ever Wanted to Know About Coffee

Do you consider yourself a coffee lover? Perhaps you enjoy a good cup of coffee once a day…or maybe it’s a whole pot? But have you ever stopped and wondered just how much more you could enjoy coffee if you just knew a little bit more about it? For example, did you know that there are more than a handful of different ways to brew your morning “cuppa Joe”? “Everything You Ever Wanted to Know about Coffee” is designed to teach you more about coffee than you ever imagined you wanted to know. Don’t worry, we’re not about to take you through the anatomy of the coffee bean (is there such a thing?) but we are about to open your eyes to a whole new world of coffee flavor! From the differences between the different types of coffee plants, to the differences between roasting, grinding and brewing methods, this book will make sure that you are equipped to make the best cup of coffee of your life by the time you put it down!

Everything but the Coffee: Learning about America from Starbucks

Everything but the Coffee casts a fresh eye on the world’s most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks’ profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company’s psychological, emotional, political, and sociological power to discover how Starbucks’ explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks’ appeal lies not in the product it sells but in the easily consumed identity it offers.